Superfeet Joins as the Newest Sponsor for Fleet Feet Training

Since it opened in 2017, Fleet Feet Rockford has been committed to helping runners of all levels perform at their best. Having the right support system to do this can make all the difference, and that’s why we’re thrilled to announce that Superfeet is joining the fold as a sponsor.

Superfeet: Every Step Matters

A great run starts from the ground up, and Superfeet has been a leader in footwear solutions for decades. Their scientifically designed insoles provide comfort, stability, and support — helping runners reduce fatigue and prevent injuries. Whether you need extra cushioning for long runs or structured support to improve alignment, Superfeet insoles can make a real difference in your training and race-day performance.

While the partnership is new to the training side, Fleet Feet Rockford has been carrying Superfeet product since its doors opened in 2017. “When thinking about the perfect in-store experience, I knew that shoes wouldn’t be enough. In order to truly support runners, we needed to approach the fit holistically, which meant bringing Superfeet into our product mix on day one.” says Dave Zimmer, owner of Fleet Feet Chicago Rockford.

As part of this expanded training programs partnership, Superfeet will be providing our community with educational resources on foot health, product discounts, and opportunities to test out their premium insoles. Stay tuned for more details on how you can take advantage of these benefits!

What This Means for You

With Superfeet as an official sponsor, we’re bringing even more value to your training experience. Over the next two years, look forward to:

✔️ Exclusive discounts & product offers
✔️ Educational content & injury prevention tips
✔️ Special events & in-person support
✔️ Expert guidance to help you train smarter

We can’t wait to see how this partnership helps elevate your training journey. Be sure to follow along for updates, and get ready for an exciting season ahead!

Welcome to the team, Superfeet!