About Us

Who We Are

Since 2007, Fleet Feet Birmingham has been outfitting runners and comfort seekers with the right gear and knowledge to meet their fitness goals. As one of nearly 300 locally owned and operated franchise stores around the country, our vision is to inspire the runner in everyone. 

We combine knowledge gained from our years of experience with data-driven insights from modern technology to outfit runners and comfort seekers with the ideal shoes, apparel and essentials.

Our Core Values

We believe Running Changes Everything®.

From better health to better communities, we believe running has the power to effect change, so we seek to equip everyone to run better. Our core values are:

• Put People First
• Do the Right Thing
• It is a Privilege to Serve
• Create Value with Every Action
• Lead and Influence in All We Do
• Engage and Empower Our Community
• Be Present in Every Moment
• Work, Sweat, Live Passionately
• Run Together
  
  

Personalized Outfitting with fit id®

Getting you into the right running shoes and gear is what we do. How we do it, though, has changed since we sold our first pair.

The Fleet Feet outfitting process begins the second you walk in our door. Tell us what you want to do, and then we'll take some 3D measurements of your feet and watch you walk using Dynamic Pressure Mapping technology.

With that information, we'll find you the ideal shoes and gear to help you reach your goals.

Top Brands, Top Products

Fleet Feet Birmingham offers a vast selection of premium footwear, apparel and essentials from today's top running brands. These include footwear from Altra, Asics, Brooks, Hoka, Karhu, Mizuno, New Balance, Nike, ON and Saucony.

Apparel and bras from Rabbit, New Balance, Brooks, TASC and more. Insoles from Superfeet and Currex along with many essentials brands from race day nutrition to the top sock brands to some of the best injury prevention tools available.

You can check real time inventory at fleetfeetbirmingham.com to see what we have in stock!

Community Support and Wellness

We think everyone deserves to move comfortably, whether they're walking, running or spending all day on their feet at work.

Through the Fleet Feet Workplace Fit program, we bring the Fleet Feet outfitting process to your office. Complete with 3D scanners and expert Outfitters, we can help your employees find the most comfortable shoes, insoles and socks to make their job even better.

We also partner with medical professionals for our Medical Outreach programs to find the best pain-management solutions for conditions like plantar fasciitis, IT band syndrome and runner's knee.

Fleet Feet Birmingham works with area school cross country and track teams for gear up nights and on-going discounts to middle school and high school student athletes.

We also offer race timing services and area race support. Let us know about your event! We also work with area non profit organizations to give back to the Birmingham community.