Meet the Team

Lori Borer has owned Fleet Feet Lincoln (previously Red Dirt Running Company) since she started her business in August 2014. Lori has been committed to the Nebraska running community for the majority of her life. Her passion started in charity racing and has grown to owning three stores in Lincoln and Omaha.

While the stores keeps her on her toes, you can also find Lori exercising and spending time with her three daughters. Her two younger daughters, Reese and Rya, are both college athletes, and her oldest daughter, Lauren, is an elementary school teacher in Lincoln. Her family is so important to her, which is why Fleet Feet is a family-centered business! Come into any of her stores and you will feel at home.

Some people believe that hard work gets done by magical elves.  Others have Amy controlling everything from the back room.  Amy is our inventory manager in charge of paying the bills and ordering products. Amy is Lori's sister and has been on board since day one.  Even if you don't see her you can believe she is real.  Just place a special order and it will probably go on her desk that same day.  Amy is also a mother of three and loves spending time with her kids.  

Sarah Madsen is the Fleet Feet Aksarben Retail Experience Manager and has been with the Fleet Feet team since 2017. Sarah resides in Omaha with her amazing, lovely, and busy family of five! She oversees both of the Omaha stores and helps with group runs and events. When she's not at one of the stores, Sarah loves staying active and spending time with her family and friends.

Meet Ben! Ben is the Marketing Coordinator for all the Fleet Feet Nebraska stores, and he bounces between Omaha and Lincoln. At events, you can usually find him snapping photos from precarious spots and jumping over things, and in the store, he's generally busy making content, writing the weekly newsletter, or hounding coworkers to star in a new social media video. He's worked at Fleet Feet since 2021, and his favorite project has been helping start and manage Telegraph Run Club. When Ben's not running or working, you can usually find him playing basketball, spending time with family and friends, or crafting together a new smoothie recipe.

Lucy has been with Fleet Feet since February 2019! She was a part-time outfitter throughout school until she graduated from the University of Nebraska Lincoln in May 2024, after which she stepped into a full-time role as a Team Lead and Events Manager. When she's not working, you can usually find Lucy coaching soccer, reading, or spending time with her chocolate lab, Penny!

Meet Eddie Walters! Eddie is one of our Head Training Class Coaches. He has been with Fleet Feet since 2015 and has a strong passion for coaching and telling dad jokes. Eddie generally leads our group runs (look out for the guy with the bunny ears), and also leads our Marathon Kids program in the summertime. When Eddie is not running marathons, he is watching Netflix, having some cold refreshments, and hanging out with friends. He will help you reach your training goals and you will have a blast doing it.