Retail

This is not your average shoe store...

Fleet Feet Santa Rosa is locally owned and operated, and we’re more than just a shoe store. Our goal is to inspire and support you in living an active healthy lifestyle. Whether you’re running, walking or pursuing fitness, we’re here to help you every step of the way.

Personalized Solutions for Every Runner and Walker

Our approach begins with you. We take the time to understand your goals, activities and unique needs to match you with the right footwear, apparel and gear. Whatever your journey looks like, we’ll work with you to find products that make your journey comfortable, successful and enjoyable.

Shoe Fit Process

Our process starts with a conversation to learn about your lifestyle and needs. From there, we conduct measurements and analyze your gait—how your feet move with each step. Using this information, we guide you toward footwear options tailored to you.

Apparel That Works for You

There’s no such thing as bad weather—just the wrong clothing. We offer a range of apparel to keep you comfortable in any condition with options that are breathable, moisture-wicking and protective. Whether you need lightweight layers for summer runs or insulated gear for chilly winter mornings, we’ll help you find solutions that fit your body and your goals.

Bra Fitting

A well-fitted sports bra provides the comfort and confidence you need to move freely. We’ll guide you through a personalized fitting process, including measurements and expert advice. Did you know the average lifespan of a sports bra is six months? Wearing an older or improperly fitted bra can lead to discomfort and limit your ability to move freely. Approximately 80% of women are wearing the wrong size sports bra. Let us help you find your perfect fit and keep you moving comfortably.

Accessories to Enhance Your Activity

From hydration gear and anti-chafe products to GPS watches and recovery tools, the right accessories can elevate your experience. Our staff is trained to recommend the best options for your activities, ensuring you’re equipped to succeed.

Community

We’re proud to do more than just sell running shoes. At Fleet Feet, our mission is to empower and inspire everyone to find their best run - whatever that looks like. That’s why we offer training groups designed for every fitness level, from beginners taking their first steps to seasoned runners chasing a new personal record.

We also believe in strengthening the communities we’re part of. We sponsor local races and events to bring people together, celebrate movement, and support causes that matter. Our team provides personalized fittings for athletes and local medical professionals because the right gear isn’t just about comfort - it’s about performance, injury prevention, and confidence.

Everything we do is rooted in one goal: helping people move better, feel better, and connect through running and walking.

At Fleet Feet Santa Rosa, we’re here to help you thrive in your fitness journey - every step of the way.