Meet the Team

Lori Borer has owned Fleet Feet (previously Red Dirt Running Company) since she started her business in August 2014. Lori has been committed to the Nebraska running community for the majority of her life. Her passion started in charity racing and has grown to owning three stores in Lincoln and Omaha.

While the stores keeps her on her toes, you can also find Lori exercising and spending time with her three daughters. Her two younger daughters, Reese and Rya, are both college athletes, and her oldest daughter, Lauren, is an elementary school teacher in Lincoln. Her family is so important to her, which is why Fleet Feet is a family-centered business! Come into any of her stores and you will feel at home.

Sarah Madsen is the Fleet Feet Aksarben Retail Experience Manager and has been with the Fleet Feet team since 2017. Sarah resides in Omaha with her amazing, lovely, and busy family of five! She oversees both of the Omaha stores and helps with group runs and events. When she's not at one of the stores, Sarah loves staying active and spending time with her family and friends.

Scott lives in Omaha with his wife and two daughters. He loves being at the store with the goal of providing first class hospitality. When he is not at the store, he enjoys spending time with his family and watching his kids compete in sports. He also enjoys his early morning workouts of either lifting or running on all surfaces (road, gravel or trail)!

Meet Ben! Ben is the Marketing Coordinator for all the Fleet Feet Nebraska stores, and he bounces between Omaha and Lincoln. At events, you can usually find him snapping photos from precarious spots and jumping over things, and in the store, he's generally busy making content, writing the weekly newsletter, or hounding coworkers to star in a new social media video. He's worked at Fleet Feet since 2021, and his favorite projects have been helping create the Cookie Mile and Telegraph Run Club. When Ben's not running or working, you can usually find him playing basketball, spending time with family and friends, or strolling through the Memorial Park Rose Garden.

Nick is the zen master of Fleet Feet, bringing a calming and serene energy to the stores and everyone in them. Nick appeared to Fleet Feet like an apparition in 2022, and he enjoys spending his time running, being outdoors, and traveling to far off lands. He's the Assistant RXM at Fleet Feet Aksarben, and also the star of the soon-to-be-viral Nick's Picks videos on Fleet Feet's social media. You can find him in the Fleet Feet Aksarben store helping customers, managing inventory, training staff, and (if you're lucky) gazing dreamily at the sunset while his majestic locks of hair blow gently in the wind.

As the Head Coach for our Training Programs, Jesse is a passionate and accomplished running coach with a profound love for the sport. With nearly three decades of competitive running experience and a track record of successes, including three Olympic Marathon Trials and multiple national championship titles, he has honed his skills and expertise to empower runners of all abilities.

Amy Slaymaker is Lori’s sister and has been on board since day one! She is our Inventory Manager and works to ensure our stores are fully stocked with everything that you need when it comes to running, walking and everyday comfort. Amy is a mother of three and loves spending time with her family!