What makes a good bra?

Finding a great sports bra is much like trying to find the perfect pair of running shoes.  Sizing and measurements can point us in the right direction, but it takes a little added time and effort to find the one that is just right for you.  And it is worth it!  A properly fitted sports bra is one of the most essential and personal pieces of gear for an active woman.

In fact, recent testing by Brooks found that women can lose up to 4cm off their natural stride due to ill-fitting sports bras - that equates to losing a whole mile over the course of a marathon!  We are commited to providing women with bras that go the extra mile by working with their natural body shape and motion.  That means finding the right balance of comfort and support for each individual woman.  With choices from Brooks' new Dare Run Bra collection, as well as Nike, Enell, and Anita, we have the selection to cover all shapes and sizes.

Fit Experience

Our Bra Fit experience is all about you. Proper fit will provide you with the freedom to move and exercise with comfort and confidence. We start our bra fit experience with questions about your activities and style preferences. Next, we take careful measurements and translate them into the correct size sports bra. Based on size and activity, we will select a few bras for you to try. Throughout the process we will offer tips and solutions to help you reach your goals. Here are few things to pay attention to:

Comfort – A good sports bra should feel comfortable, stay in place, and not chafe. The straps should not dig into the shoulders and the band should be comfortably snug to offer support, but not feel restrictive. Do jumping jacks, run in place, and swing your arms side to side to make sure what feels good on is comfortable and supportive when you're in motion.

Support - If you're a small or medium breasted woman (A to C cup), a compression bra will offer support and comfort. Or if you prefer, you can choose a bra that offers encapsulation for shaping as well as support. If you're a larger breasted woman (C to DD cup), encapsulating styles that separate and support your breasts are more comfortable and more supportive than compression bras. For maximum support, choose a sport bra that does both.

Moisture Control and Breathability - A good sports bra will wick sweat away from the skin and then dry quickly, and it will be breathable, allowing perspiration and excess heat to pass through. A good sports bra will keep you cooler and drier when it's hot, and drier and warmer when it's cold.

Fun Facts:

• There are two essential pieces of equipment for women: Sports Bras and shoes
• 80% of women wear the wrong bra size
• Women should be fit for a bra at least once a year
• The average life span of a sports bra is 6-12 months
• Not all bras are created equal