HOKA Brain Freeze Fun Run

The HOKA Brain Freeze Run returns with frosty fury - can you conquer the challenge?

Runners and walkers of all paces are welcome to join in the icy challenge. Participants will have to eat a popsicle in its entirety at the end of every mile before they can continue on to the next mile loop. Run and eat popsicles as fast as you can while fighting off the BRAIN FREEZE. The 1st men's and women's finishers of the 3 mile loop will win a pair of HOKA shoes. Keep in mind this event is informal and designed for fun for all runners and walkers. All rules of the road must be followed, and there will be no formal timing.

Demo great shoes from HOKA on the run like the NEW Arahi 8 and Clifton 10, two great daily trainers. The new Arahi 8 is softer and lighter than previous versions. It features an "H-frame", a frame of more structured cushion which guides your strides, while the cushioning underfoot feel plush.

The event will be held at the store on Wednesday, July 16 at 6:15pm. There will be a 1-mile loop for everyone, and all are welcome to enjoy popsicles and participate. You can park nearby with paid or free street parking options. When you arrive, sign-in, grab a printed route and join group stretches at 6:15pm in front of the store. Please click here to RSVP, so we can provide enough popsicles.