The Reality
For any active woman, sports bras are an essential part of life. For women participating in high impact sports like running, sports bras are down right imperative. Bras must provide support and comfort at the same time. They can’t chafe under our arms, yet they have to come high enough that we don’t end up with the dreaded boob muffin-top. On top of all this, they must make us feel like the strong, badass women we are. A pretty tall order for any article of clothing.
If a bra doesn’t meet any one of these criteria, a well-endowed woman can easily choose to avoid working out altogether. Often times it’s either that, or accept the pain that can accompany a workout in the wrong bra.
In addition to physical pain, women with larger chests can often feel embarrassed to workout, thinking the extra movement will be a distraction or an indication that they don’t belong.
Finding the Solution
At Fleet Feet Sports, we believe that no piece of clothing, no outside opinion, or pocket of breast tissue has the right to stop you from doing what you want to do, which is why we offer personalized fittings with our trained Bra Fit Specialists. A Bra Fit Specialist goes into every fitting listening to and seeking understanding from the customer—what the customer needs, wants, and what she has experienced in the past.
Armed with training and product knowledge from top brands like Brooks, New Balance, Enell, and others, these Bra Fit Specialists make Fleet Feet Sports a mecca for women looking for that perfect bra.
For women too embarrassed to be active; finding the right bra for someone who's convinced there isn't one that will fit properly can be truly life changing.
Changing Lives
Another qualification of Bra Fit Specialists: they must know their product. We understand that it can take time and patience to earn a customer’s trust and find the right bra for her, but ultimately, the proof is in the fit. A common adjustment we make is going down a band size and up a cup size.
Like running shoes, sports bras require an individualized fit experience, and are just as important for any female runner. At Fleet Feet Sports, we believe in sports bras that FIT, SUPPORT, and EMPOWER women—and we're committed to finding every woman the perfect one.
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