The idea for Hüma was born in the sands of Iraq. In 2009, a US Army soldier 1st Lieutenant named Ian was leading grueling missions throughout the country. During his breaks, he read the book Born to Run about the Tarahumara, a tribe of indigenous people in Mexico who compete in epic 100+ mile races as part of their culture. To fuel themselves on these ultramarathons, they use a special chia seed blend. 1LT Ian figured if it worked for them in Mexico, maybe it would work for him in Iraq.
It did. In fact, it worked so well that he kept experimenting with it, which led to the creation of Hüma. Today, Hüma brings together Tarahumara tradition, sports nutrition research, healthy ingredients and great taste as our best shot at helping you enjoy your energy gel.
They started with the ancient fuel of the Tarahumara and combined it with advanced sports nutrition research to bring you Hüma Gel. The result is long-lasting energy release with an optimal glucose to fructose ratio.
