Founded in 1991, Joan Rojas sought to find a solution to keep his neck and head protected on cross-country motorcycle rides through the Pyrenees. With access to a family textile mill and his knowledge of tubular knitting, he crafted and tested what would become the first BUFF® Headwear product as he traveled.
BUFF® developed and introduced the seamless tubular headwear category. For 30 years, BUFF® has been driven by innovation and performance, making the BUFF® brand what it is today.