New Products In-Stores Now
SmellWell
Eliminate odor and moisture with SmellWell Freshener Inserts—powerful, long-lasting, and infused with activated bamboo charcoal. Keep shoes, bags, and gear fresh, dry, and revitalized—effortlessly. Freshen up today!

KEEP IT FRESH. MAKE IT LAST.
SmellWell remove the odor at the source- so that you can use what you love for longer. Banish bad odors with SmellWell! Discover their Swedish-designed freshener inserts, bags & more. Keep shoes, gear & homes fresh. Join athletes worldwide—Keep shoes, gear & homes fresh for longer!



SmellWell was founded 2012 in Sweden as a result of a pair of stinky football shoes.
THE FRESHENER INSERTS
A NATURAL SOLUTION THAT WORKS
Bad odor is caused by bacteria that thrive in moist environments. SmellWell Freshener Inserts go to the source of the problem by effectively absorbing moisture and eliminating the environment for bacteria and odor to develop. No moisture, no bacteria, no smell.
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