Karhu's 'Ortix Fit' Technology is Changing the Way Running Shoes Fit Your Foot
That’s right, Karhu has created a running shoe last that is designed to actually fit your foot. What is a shoe last, you ask? It's a 3-dimensional wooden or plastic mold upon which a shoe is constructed. The last used during shoe assembly can affect…
Read More ›This Sports Bra Takes Design Cues From Old Town's Triangle District in Chicago
Chicago based. Chicago designed. In July we introduced Powwful, a new Chicago based sports bra company into our stores that focuses on style just as much as support. The brand uses architectural and cultural icons across Chicago and uses them in their designs. At $36, these sports bras…
Read More ›Mizuno and Fleet Feet Sports Unite to Find a Cure
No more suffering. No more loss. That’s the goal of Mizuno’s #projectzero campaign in partnership with Fleet Feet Sports. Throughout the month of October, Mizuno and Fleet Feet with support from the Breast Cancer Research Foundation will unite together to launch #projec…
Read More ›New Balance?s Fall Favorites
Is it crazy that we’re excited about all the cute and cozy fall running clothes that are starting to arrive in our stores? No, well good. We’re here to tell you all about them. Starting with New Balance which can be found at Old Town, Lincoln Square, South Loop, Oak Park, and Elm…
Read More ›Saucony Debuts Seamless Tops and Reflective Tights for Their Fall Collection
Saucony has been making big strides with their running apparel as of late and we are happy to see that the fall 2017 collection continues that trend. Fall colors like Candy Apple and Dark Grey Heather, reflective hints, knit stripes, and seamless tops are just a few of the highlights. Find t…
Read More ›Everything You Need to Know About the Saucony Kinvara 8 'Chicago' Edition
It's peak marathon training season, which means the time of year has come where brands starts to unveil their Chicago themed designs in anticipation race day. The first to debut their gear is Saucony. Going on three years, Saucony has created a exclusive, limited edition design of t…
Read More ›RunBK is Back with New Items for Fall 2017
RunBK was the hottest new men’s line of run apparel to hit our store in Old Town this past June, and we’re excited to tell you that it’s back and with a couple new pieces added to the collection. First, let’s walk through what makes RunBK so unique. It has roots in r…
Read More ›We Made Mango Guacamole, Candied Nuts, and Goat Cheese Stuffed Dates with Deena Kastor
It was a grand 'ole time. Last weekend we had the absolute pleasure of hosting American record-holder in the marathon and half-marathon, and Olympic bronze medalist Deena Kastor for an exclusive cooking event. The 40 lucky attendees-turned-chefs were able to help the l…
Read More ›Bank of America Shamrock Shuffle 8K Opens Registration
Registration for the 2018 Bank of America Shamrock Shuffle 8K opens today at 10 a.m.Central Time at shamrockshuffle.com. Considered by many runners to be the start of the outdoor season, this popular road race offers an opportunity to continue the St. Patrick’s Day cel…
Read More ›Get First Access to This Year's Official Nike Chicago Marathon Gear
We can't show you what it looks like just yet but you can see it in person at Old Town this weekend. The official Bank of America Chicago Marathon merchandise made by Nike is slated for an official launch on Friday, September 22nd but those training for the marathon will have a chance to …
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