New Brands at Fleet Feet Madison & Sun Prairie

New In-Store Brands

Obsessed with the science of endurance athletes? Neversecond is a new forerunner in the nutrition space. They've been taking over the cycling and trail scene, but have been making a rise in the road space as well.  They've dialed in their products so your body can use as much of the carbs as it possibly can. 

KANE is on a mission to help you recover better. We believe recovery is an important part of wellness, so they're making better footwear for it. Their footwear is sustainably designed and provides support, versatility and comfort to improve your recovery. 

They're not a new brand, but Shokz have upped their game with the OpenRun Pro 2. OpenRun Pro 2, Shokz's flagship headphone, redefines open-ear audio with DualPitch™ Technology. This innovation pairs bone conduction for precise mids and highs with a dedicated air conduction speaker for powerful bass. 

Zentoes is on a mission to make foot care and active living accessible to all. They carry a wide range of foot care products, but we've just brought in their toe spacers, socks and bunion spacers. They're even a few of our staff's favorite products in the store already!   And what makes it even better is that they're based out of Wisconsin.