Store to Store Challenge 2024

Store to Store Challenge 2024

It's our birthdays! Well.. almost. We're just really excited.  Our Sun Prairie store turns 10 in September, and our Madison store will be 20 in April! 

We thought, what better way to celebrate than to travel by foot from one store to the other? That's right—we're going a whole 21 miles across town on the most scenic route Madison has to offer.  Don't be scared of the distance, though. We know there are only a few crazy people who will want to do it all at once, so take it at your own pace.  

Whether you choose to cover one mile every other day or procrastinate and hit 10-milers in the final two days, it makes no difference. If you complete the route, you've crushed the challenge. 

Starting on September 15th, you'll have 60 days to travel from store to store. That's the only rule. The rest is up to you! 

We're capping spots at 150 participants.   

Thank you to Asics for being our partner! 

Registration is open now. To view routes, segments, and other information, click below.

More Details & Registration